How to earn money with Content Commerce

Our publishing partners provide their users with lots of content about a product. They show the user the product, test it themselves, take photos and videos of it and give others the opportunity to share their opinion. In this way, ad4mat publishers deliver added value and create trust through authenticity. And this increases the chance that the user will buy the product.

We work with selected content publishers and influencers with global reach. Take a look at the following relevant examples of ad4mat content commerce integrations.

ad4mat has already established many global partnerships with selected qualitative content publishers. Take advantage of the possibilities of high-quality content commerce placements with ad4mat! Brands & advertisers benefit from these advantages through ad4mat Content Commerce:

• ad4mat works closely with publishers, so we can also take the high demands of our brands & advertisers into account when selecting placements.
• For more than 12 years, advanced store’s cooperation with brands and publishers has been characterised by transparency and a trusting relationship.
• When selecting publishers and placements, we make sure that the content is tailored to the users.
• The innovative ad4mat products enable publishers to publish content commerce content as easily and seamlessly as possible.
• Our ad4mat Publisher products are constantly being further developed according to the requirements and wishes of our partners.

An advertisement alone is often no longer enough to persuade internet users to buy a product. You want more: a detailed product description with photos and preferably videos, test reports and reviews from other users. The more personal the content around an offer is designed, the more it arouses the interest of the user and the higher the incentive to buy. This is exactly where content commerce comes in: Personalised content that provides more information about a product and serves as buying advice for the user. In stationary retail, the customer can ask the salesperson questions about the product; online, these questions must be answered in the best possible way through additional content. As a result, content commerce is not only less promotional than an advertisement, but also provides the user with added value in the form of additional information about the offer they are looking for.

Reach beyond your own website

Very different channels are used for content commerce: Your own shop, where an advice article or a product manual, for example, is placed in the form of embedded content such as a video. Social media channels in which the product is shown with appealing images and texts and can be commented on and rated by users. Influencers who present a product in posts and videos and recommend it to their followers also enjoy great trust.

It should be noted that the content must have the right “form” for each platform. While a product description or a product test in the form of text, ideally with accompanying photos and videos, is a good idea on the website itself, what is needed most for social media is meaningful image material.

The decisive factor in any form of content commerce is that the content is authentic. Creating the additional content does mean more effort. This is worthwhile, however, because the user does not perceive it as advertising, or not so much, but as added value in the form of information about the product.

This is why content commerce is worthwhile

Unlike banner advertising, content commerce is not primarily focused on the product, but on the user. The additional content on the various channels provides him with much more information than would be possible on an advertisement. The more authentic the content, the easier it is to gain the user’s trust. The offer is perceived less as advertising and much more as a product recommendation. This results in a higher conversion rate. A better understanding of the product can also reduce the return rate. Fewer returns thus lead to a reduction in the burden on customer service.